Press Kit and Press Release

A press kit and a press release are key tools for brand communication and media outreach.

Press Kit Definition: "A comprehensive resource that provides journalists and stakeholders with essential company details, product highlights, and visuals" to ensure accurate media coverage.

Press Release Definition: "A timely announcement designed to generate buzz around a product launch, partnership, or company milestone, delivering key information in a clear, engaging format."

Strategic Value

Together, these tools help brands accomplish three objectives:

• Control messaging narrative — Ensure your brand story is told accurately and consistently
• Build credibility with media and audiences — Provide verified information and professional materials
• Maximize exposure opportunities — Make it easy for journalists to cover your story

Portfolio Examples

I created the following materials for Cometh:

• Press Kit for Alembic
• Cometh Connect Product Press Release

These materials demonstrate how effective press kits and releases can position a product in the market, highlight key features, and provide journalists with everything they need to write compelling stories about new launches and innovations.