Press Kit & Press Release
A press kit and a press release are key tools for brand communication and media outreach. A press kit is a comprehensive resource that provides journalists and stakeholders with essential company details, product highlights, and visuals, ensuring accurate media coverage. A press release is a timely announcement designed to generate buzz around a product launch, partnership, or company milestone, delivering key information in a clear, engaging format.
Together, they help brands control their messaging, build credibility, and maximize media exposure. Here an example of a press kit and press release I created for Cometh: