Portfolio
A selection of my work in content strategy, marketing, and copywriting — showcasing how I help organizations structure their communication, strengthen their brand, and scale their content operations. The projects include work from Ubisoft and Cometh.
Content Strategy
Competitive Analysis
An example on how I analyzed 15 blockchain and tech competitors to define positioning, audience targeting, and content strategy for a B2B blockchain startup.
Knowledge Audit Case Study
A case study on the "Knowledge Audit" methodology I developed at Ubisoft to align leadership priorities with team needs and build a data-driven editorial roadmap.
The Collective Case Study
A case study on leading the transformation of Ubisoft's internal blog into The Collective, a global platform for knowledge sharing and employee engagement.
Editorial Bible
A breakdown on how I created Ubisoft's Editorial Bible—a unified framework for tone, structure, and publishing workflows that standardized content across teams.
Content Types
I outline how I defined and implemented clear content types and templates to improve communication consistency and cross-channel engagement.
Content Marketing
Case Study on Using KPIs & Analytics to Optimize Content Strategy
A data-driven approach to measuring content performance at Ubisoft, tracking engagement, reach, and conversion metrics to continuously optimize content strategy and align with business priorities.
B2B Content Production for Cometh
A project in which I built and managed Cometh's entire content and communications pipeline, establishing an editorial calendar and producing multi-format content to support its blockchain tools and launches.
Building a Product Page for a Web3 Wallet Solution
An initiative where I led the creation of a clear, conversion-driven product page that showcased the wallet's features, business value, and seamless integration for Web2 and Web3 audiences.
Content Model Overview – Blog
A framework I designed to standardize blog and product content through structured metadata, improving discoverability, editorial efficiency, and SEO performance.
Editorial Calendar – Ubisoft
A large-scale coordination effort where I developed and governed Ubisoft's global editorial calendar to align content across teams, strengthen internal expertise sharing, and ensure strategic consistency.
Copywriting
Videos
Here are samples of videos I created for Ubisoft and Cometh, spanning thought leadership, community content, case studies, and interviews.
Press Kit and Press Release
This is an example of a press kit and press release I created for Cometh.
Writing Samples
This section showcases various examples of my copywriting work across different formats and use cases.
Social Media
Here are examples of the B2B social content I managed for Cometh and Alembic across LinkedIn and X, including product launches, partnerships, thought leadership, and community posts.
Company Boilerplate Example
Here's an example of the company boilerplate I wrote for Cometh, summarizing its mission, products, and key clients to clearly communicate the brand's Web3 vision and expertise.
Product Boilerplate Example
Here's a product boilerplate I wrote for Cometh Connect, a biometric smart wallet that simplifies Web3 onboarding and enhances security through Account Abstraction-as-a-Service.
Articles
Here are sample articles I wrote for Ubisoft, Cometh, and Girls On Games; some Ubisoft content is redacted for internal confidentiality.