Catherine Ashley Dumont

Marketing & Communication Manager

Cometh | Web3 | Paris | Mar 2023 – Mar 2024

• Built and executed B2B content strategies supporting product launches, developer onboarding, and customer education.
• Transformed complex blockchain concepts into clear, engaging content tailored to different audiences and use cases.
• Collaborated with external agencies, developers, and partners to produce articles, campaigns, and resources that strengthened brand visibility and credibility.
• Created and managed content for collaborations and partnerships with other companies across the Web3 ecosystem.
• Developed blog, social, and email content aligned with marketing and product objectives, driving measurable engagement and lead growth.

Content Strategist Team Lead

Ubisoft Paris | Oct 2018 – Jan 2023

• Created and managed the content strategy for The Collective, Ubisoft's global knowledge sharing platform serving 25,000 employees.
• Led a team of writers and video producers creating educational and storytelling content that showcased internal innovation and best practices.
• Collaborated with UX, developers, and communications to define information architecture, contributor workflows, and governance models.
• Developed reusable templates, taxonomies, and editorial playbooks to help teams produce clear, consistent English-language content.
• Trained internal contributors and experts to share knowledge effectively across departments and regions.
• Strengthened cross-team alignment during product and tool rollouts, improving content reuse by 75%.

Community Developer & Writer

Ubisoft Montréal | May 2016 – Oct 2018

• Created and managed community-facing content across blogs, newsletters, and live events to strengthen player and employee engagement.
• Produced interviews, videos, and behind-the-scenes articles showcasing game development and studio culture.
• Managed Ubisoft's internal social media platform (a Facebook-style community hub) to connect teams, share updates, and promote collaboration.
• Collaborated with production, marketing, and PR teams to align messaging and ensure consistent communication across channels.
• Hosted live streams and community panels that increased participation and visibility by over 40%.

Master of Arts in Social and Cultural Anthropology

Concordia University, Montréal | 2015–2017

Thesis: Independent Video Games and Media Imperialism

Bachelor of Arts in Anthropology, With Honours

Concordia University, Montréal | 2011–2015

Published Honours Thesis: Gentrification of Saint-Henri